The essence of Straight lies in the interior and product design that stands for straight lines, functional furniture, exciting shapes and unexpected solutions. Straight works with everything from the small everyday product to large interior design projects, but also creative solutions such as profiling and branding. Viktor Erlandsson is the head of Straight since the spring of 2014 with a cross-boarder vision to work with different professions and different concepts. Beatrice Nilsson joined straight 2016 as a co-designer and producer.